When I was in Barcelona for Mobile World Congress in March, I attended the ‘Content is King’ panel at the “4 years from now” exhibition. Included in the discussion were representatives of Cisneros, Playbuzz, and Kantar. All three men had much to say about formats and platforms for delivery, and everyone agreed that “good content” is…
Category: Content Strategy
What I’m Doing With My Life
As of April 27 I will once again be part of the 9-5 working world. I have officially accepted the position of Content Strategist at the Seattle Public Library. The past 9-ish months have been exciting, fun, challenging, stressful, and blissfully unstructured. I will miss my lazy mornings and working while binge-watching Mad Men and…
What I Mean When I Say “Content Strategy”
Increasingly, interactive products are platforms for content delivery. From retail sites to mobile apps, every screen contains content, and that content will only be effective if it is fresh, relevant, and supports a positive user experience. Unfortunately, many software companies and tech startups don’t think of content as a key factor to the success of their product….
Let Me Be Your SME
I know a thing or two about a thing or two. Back in my content curation days at Evri, I had to learn the language used to describe every niche interest known to humankind. Every few days I would spend some time reading about a new topic and trying to find the common phrases, slang,…
Who Are You?
Last week I watched this eloquent 2009 TED talk by Alain de Botton on how we define success. His thoughts on career-based snobbery struck me, as I’m one of those people who has had fancy sounding job titles that no one understands, and I often wonder how that influences the opinions of people I meet. I…
Content Strategy: What it Means to Me
I love having job titles that didn’t exist ten years ago. It means that I am growing with the shape of the landscape, rather than trying to cram myself into familiar roles. Four years ago, when I was offered a job with the title Web Content Curator I didn’t really know what that was supposed…
Why We Need Generalists in Tech
I am not a programmer. While I do have a distant background in visual design, I can’t do anything particularly impressive with Creative Suite; nor can I build more than the most basic html web page. I don’t have an MBA, or an accounting degree, or a particular knack for sales. What I do have:…
Plumb Wonderful 