Content Strategy: Limeade

Limeade is an employee engagement platform that inspires people and companies to improve their health, well-being and performance. They hired me to lead the effort to refresh the user-facing content in their product in order to adhere to their new well-being model and inspire change. I researched the competitive marketplace, conducted a full content audit, worked with subject matter experts, created a style guide and creative brief for freelance writers, and sourced validated 3rd party content.