What I Mean When I Say “Content Strategy”

Increasingly, interactive products are platforms for content delivery. From retail sites to mobile apps, every screen contains content, and that content will only be effective if it is fresh, relevant, and supports a positive user experience. Unfortunately, many software companies and tech startups don’t think of content as a key factor to the success of their product….

content strategy

Content Strategy for everything When I say “content” most people will immediately think Web Content, because that is largely how the word content is used now. Perhaps there is a better word that no one has thought of yet, but for the moment – let’s talk about content. A common generalization that people make is…